Entrepreneurship in the Digital Economy
Technologies in the digital economy transform how new business ventures are created and operated. Students will first be introduced to archetypical frameworks of entrepreneurship to generate business ideas. By the end of this course, students will be able to integrate digital inputs, outputs, and environments with traditional entrepreneurial frameworks. Students will leave the course with an original business idea for the digital economy.
3
Chinese,English
Learning Outcomes
Rundown:
- A Rough Draft: using entrepreneurial frameworks on market entry analysis, hypothesis testing, business model, and IP protection, students will map out their unique business ideas
- Digitalize the Plan: Enrich the ideas by adding dimensions related to the digital economy – digital actors, activities, motivations, organizations
- Elevator Pitch: Students will present their digital entrepreneurship ideas in 60 seconds and be peer-reviewed
- Up or Out: Exploring the accelerated process of creative destruction in the digital economy and explaining the winner-takes-all phenomena in networked sectors
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Krystal’s Student Empowerment Programme (SEP) provides students the knowledge, skills and tools necessary to survive in the global digital economy, preparing them for excellence in their future careers.
Krystal OTP includes all the office tools needed to keep daily office tasks running efficiently and economically.
is a comprehensive program designed to equip individuals and citizens with essential digital competencies and soft skills to thrive in the digital economy.