top of page
Search

What is graphic design? 8 common types to get you started!

Writer's picture: Krystal InstituteKrystal Institute

Updated: Aug 22, 2022


When it comes to the term “graphic design”, you might think of pretty posters and eye-catching illustrations. However, while those are indeed the specialties of graphic designers, their creative scope is not so limited. In fact, many creative, problem-solving ideas and products can be included in the designs that graphic designers create. The following list of 8 common categories may help you understand more about graphic design!


  1. Advertising design

Advertising design is essential for marketing. These graphic designers create visually engaging content to make company products attractive to consumers.


Examples of advertising design:

  • Newspaper and magazine advertisements

  • Social media graphics

  • Digital advertisements


  1. Publication design

Publication design has traditionally been used in print media, such as books, magazines and catalogs. With the rise of digital publishing, publication design also covers digital media like ebooks and online newspapers.


Examples of publication design:

  • Books

  • Newsletters

  • Annual reports


  1. Environmental design

Environmental graphic design serves to make spaces more memorable, interesting, informative and navigable for visitors. This multidisciplinary field of design requires a solid understanding and experience of both graphic design and architecture.


Examples of environmental graphic design:

  • Signage

  • Office Branding

  • Exhibitions


  1. Corporate design

Corporate design is used to establish a visual brand identity, which affects how consumers perceive a company’s personality, tone and values. As consumers respond to recognizable visual media, designers should follow a corporate design guideline to ensure the brand is consistent on all products.


Examples of corporate design:

  • Logo design

  • Business cards

  • Business stationery

  1. Web/UI design

UI refers to User Interface, which affects how users interact with hardware devices or software applications. UI design is closely tied with user experience (UX). A good UI design entails an interface that is both visually appealing and easy to use.


Examples of web/UI design:

  • Web page design

  • App design

  • Game interface design


  1. Packaging design

Packaging design should not only make the product attractive to consumers, but also create enough visual impact so that the product stands out.


Examples of packaging design:

  • Food boxes

  • Wrapping paper

  • Labels

  1. Motion design

Motion design is a relatively new subcategory whose popularity rose alongside the dawning of the digital age. Like the name “motion design” suggests, designers handle digital graphics and animate them.


Examples of motion design:

  • GIFs

  • Video games

  • Internet banners


  1. Information design

The main goal of information design is to present information in a clear and succinct manner to the audience. Aesthetics are secondary in importance for this subcategory of graphic design.


Examples of information design:

  • Infographics

  • Brochures

  • Restaurant menus


Pursuing a career in graphic design

Now that you have a better understanding of the specializations and applications of graphic design, if you realize this career speaks to you, don’t hesitate to hone your skills and increase your employability. If you don’t know where to look, Krystal Institute offers a beginner course to kick-start your career:



The world of graphic design is ever-growing and ever-developing, especially in this digital age. With new technology and software comes new trends and new design applications. Hence, it is always important to keep learning and let your designs evolve together with you.


#graphic design #design courses #learning design #types of graphic design

23 views0 comments
KEP_06.jpg

我们专有的网上学习平台,并与免费的创意和生产工具无缝协作,为 DECT 教育即时提供作业和学习材料管理、远端协作、分析等功能,满足不同使用者的学术及管理需求。

OS_02.jpg

培训专业教师计划是维持数谱生态系统的基石。这是一个可扩展的专业发展模式,当中全面的 DECT 内容和学习管理系统可分别为教师提供相关支持。

smiling-young-asian-teacher-making-selfie-with-her-2022-03-30-14-59-24-utc.jpg

学生展才计划为学生提供在全球数字经济中不可或缺的知识、技能和工具, 有助学生掌握在未来世界中出类拔萃的生存技能,脱颖而出。

OS_03.jpg

Krystal OTP 包含所有办公室软件,有效提升日常工作效率和减轻营运成本,为当今多元化 的业务营运需求提供了完善解决方案。  

hand-with-tattoo-point-on-the-cyber-table-2022-12-15-23-00-27-utc.jpg

一项综合计划,旨在为个人 和公⺠提供必要的数字能力和软技能,以便在数字经济中生存。为了在数字时代保持竞争力和繁荣,各国需要为其公⺠提供必要的知识、技能和工具。

DECT_02_OPEN_01.jpg
DECT_06_CP_ERB_B_03.jpeg
DECT_01_AI_02_01.jpg
DECT_03_SC_014_01.jpg
DECT_07_CP_ERB_G_04.jpeg
DECT_05_OTP_05_01.jpeg
DECT_01_OPEN_02.jpg
DECT_06_CP_ERB_C_04.jpeg
DECT_03_AI_06_01.png
DECT_03_SC_016_01.jpg
DECT_07_OLE_17_01.jpeg
DECT_05_OPEN_03.jpg
DECT_01_AI_01_04.jpg
DECT_06_OPEN_02.jpeg
DECT_01_AI_07_01.jpg
DECT_03_OPEN_02.jpeg
DECT_07_OPEN_01.jpg
DECT_05_OTP_05_01.jpeg
DECT_07_I_02_01.png
DECT_06_CS_02_02.jpg
DECT_01_AI_05_02.png
DECT_03_CP_ERB_He_05.jpg
DECT_07_CS_01_04.png
DECT_09_open_01.png
bottom of page